Photography with Joe

   How I Discovered the “Machine Gun Shot” and Why Reputation Isn’t What You Think by Doc Scholz I had this client who didn’t like long shots. Or rather, he didn’t like the idea of taking a long shot. He said, “I don’t want to try—it might destroy my reputation.” And I get it. Nobody wants to look foolish. Nobody wants to fail publicly. But here’s the thing I learned the hard way: in the creative world, failure doesn’t destroy your reputation. Avoiding risk does. I realized this by accident. I wasn’t trying to teach anyone anything—I was just doing my job. But over time, I noticed a pattern: the clients who got scared and didn’t take chances? They stayed invisible. Nothing happened. No relationships formed. No doors opened. And in creative work, being invisible is the real killer. Then it hit me. I started thinking about the process differently. I called it the machine gun shot . The Machine Gun Shot: My Accidental Discovery I discovered the machine gun shot co...