When Interviews Meant Discovery by Ed Scholz with Ai Corrections "Interviews used to be a rough map into unknown territory.:" I said today in shock. You didn’t know what would be uncovered—neither did the artist. That was the magic. Two people in conversation, not just exchanging information, but exploring something. Listening. Reacting. Changing course midstream because a better question had just appeared. Today, to my surprise, I found out things have changed more than I realized. One of my clients had an interview lined up—and it was by email. The questions were sent. The answers were typed. That was it. No conversation, no voice, no real-time exchange. Just a text-based transaction. I sat there wondering if this was normal now—and apparently, it is. What we’ve lost is the moment after the moment—the one where someone says something surprising and you lean in: “Can you say more about that?” Those are the moments that can’t be scripted. They only happen live, when both sides are risking a little bit of not knowing. Now interviews feel more like press releases with a warmer tone. Fine for surface-level updates. Useless for anything deeper. The story doesn’t emerge—it’s delivered, like takeout. I’m not nostalgic for tape recorders or awkward silences—I’m nostalgic for possibility. For discovery. For the moment someone says something they didn’t even realize they believed. Interviews used to be a rough map into unknown territory. Now, they’re just another form filled out.

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